81 Montford Architectural Rendering

81 Montford Architectural Rendering

Over the past several years I have seen a shift in my client based. For a couple decades, my clients were architects and developers, but now it is realtors and home owners. Since the advent of software like Revit Architecture, architects are doing a lot of their illustrations in-house. Sadly, most of the digital illustrations you see coming out of the architect's office are of poor quality. Not because of the lack of artistic skill, but rather the lack of time and dedication to learning the software.  Have you ever seen those celebrities before makeup and after makeup photos? Well, if you would see the before rendering of this project, you would be just as startled. It takes many, many hours to bring a digital model, let's say out of Revit Architecure, to a finished rendering like the 81 Montford rendering you see below.

Over the last couple years, my client base has shifted to realtors, who need to market their property prior to construction and the architect's renderings are not meeting the needs of the realtor, which is to show the structure in its best light; something the viewer will fall in love with.

Here, is a rendering for 81 Montford, which will be used to sell the house prior to the properties construction is complete.


Did you enjoy this article? I would love to hear your thoughts, so don’t be shy and comment below! Please don’t forget to subscribe to my RSS-feed  or follow my feed onTwitterGoogle+ andFacebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word! Or, if you would like, drop me an email.

Elizabeth Apartment Unit E

Elizabeth Apartment Unit E

Several months ago I was approached by a lovely lady who was apprehensive in hiring an illustrator to illustrate her apartment spaces.  She searched the web for along time, loved my work, so she took the initiative to reach out to me for her interior architectural rendering. I can understand the apprehension of ordering a service online; who knows what you'll get? I remember about 10 years ago I ordered a logo online. The website had some very nice logos, so I dropped my deposit, wrote out my brief, and patiently waited. About two weeks later I got a god awful clip art that sincerely, could have been done by my 6-year-old daughter.  Now, this was a $100 proposition, so I wasn't out much, however, I haven't ordered a service online since. The $100 wasn't a waste, it was a learning moment and I am now sympathetic when it comes to peoples online fears.  

WOW. Beautiful. Thanks, Bobby
— Client

This, the Elizabeth Apartment Unit E rendering is the second unit I have illustrated; she loved the first and she loves this one just as much.

To tell you the truth, over the years interiors have been a challenge for me. The end deliverables have always been received good, however, they were hard to pull off and very time-consuming. Like anything, practice makes perfect. I have done hundreds of interiors over the years and they are now becoming easier and a joy to do.


Did you enjoy this article? I would love to hear your thoughts, so don’t be shy and comment below! Please don’t forget to subscribe to my RSS-feed  or follow my feed onTwitterGoogle+ andFacebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word! Or, if you would like, drop me an email.

New Office

New Office

I have moved into my new office!

From a high-rise studio apartment in downtown Chicago to my first house about an hour south of the city to a house in upper Minnesota.  The first couple moves were a breeze, because, well, I didn't have much. Boy, did I underestimate this move? Not only was this buying process more time consuming than the first two houses, I had 14 years of family bliss to pack and move. 

The good news is, I am settled into my home office and I have taken some photos.

On a whim, my wife wanted to talk to a realtor about selling our house because simply put, we grew out of it. We met the realtor on a Saturday and the house sold the following Tuesday. Now that we have 30 days to vacate, we went house hunting.  After an exhaustive few weeks, we found the perfect house, made an offer which was excepted and waited for all the finance stuff to pan out. There were a couple weeks between closings that we hunkered down in a hotel, which worked out okay. Up here, in the Summer, everything is booked solid and booked for top dollar. We were blessed and found a newly remodeled hotel that had a two-week vacancy, so needless to say, I booked it.

It has been a very busy month, but God is good and everything went smoothly,  Throughout the move, I literally had no work downtime, which is awesome. Working from the hotel wasn't the ideal setup, but it worked.

If your project was being developed during this process hopefully you didn't even notice the disruption in my workflow. If you did, my apoligize.

Elizabeth Apartment Renderings

Elizabeth Apartment Renderings

I really enjoy creating architectural renderings and I really enjoy that my work helps my clients market their properties.  This series of interior renderings are for an apartment complex called Elizabeth.


Did you enjoy this article? I would love to hear your thoughts, so don’t be shy and comment below! Please don’t forget to subscribe to my RSS-feed  or follow my feed onTwitterGoogle+ andFacebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word! Or, if you would like, drop me an email.

Best Western Rendering

Best Western Rendering

Flashback! In the 90's I was an architectural illustrator for a hotel and motel design/build company. We have come a long way, baby! Here, is a rendering for a Best Western Hotel, which happens to be one of my favorite hotel brands.


Did you enjoy this article? I would love to hear your thoughts, so don’t be shy and comment below! Please don’t forget to subscribe to my RSS-feed  or follow my feed onTwitterGoogle+ andFacebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word! Or, if you would like, drop me an email.

Revit to 3DS MAX Materials to Layer

Revit to 3DS MAX Materials to Layer

What was once a tedious and time consuming task is now easy with this little free script by Olaf Finkbeiner for www.mainworks.de. I simply imported a Revit model, ran the script and voila! If you can't find the 3DS MAX script, let me know and I'll email it to you.


Did you enjoy this article? I would love to hear your thoughts, so don’t be shy and comment below! Please don’t forget to subscribe to my RSS-feed  or follow my feed onTwitterGoogle+ andFacebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word! Or, if you would like, drop me an email.

Console Freedom

Console Freedom

Another break from the norm, here on the Console Freedom renderings. These will be used by my clients marketing department in print and web.


Did you enjoy this article? I would love to hear your thoughts, so don’t be shy and comment below! Please don’t forget to subscribe to my RSS-feed  or follow my feed onTwitterGoogle+ andFacebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word! Or, if you would like, drop me an email.

Crested Butte

Crested Butte

Okay, to tell you the truth, it took me awhile to warm up to the name. I enjoyed both the exterior and interior of this project.  The exterior homes are the same, but each with different colors made for a nice feel. The goal was to create a rustic feel, which hopefully I did. If you have any questions or comments, please let me know with a comment below.


Did you enjoy this article? I would love to hear your thoughts, so don’t be shy and comment below! Please don’t forget to subscribe to my RSS-feed  or follow my feed onTwitterGoogle+ andFacebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word! Or, if you would like, drop me an email.

Wisconsin College Dorm Rendering

Wisconsin College Dorm Rendering

There were some challenges for this college dorm architectural rendering. A small space, with a small window and shooting towards the window; all problematic for us architectural illustrators, or architectural photographers for that matter. Although there were obstacles, hopefully all turned out good. If you have any comments or questions, please comment below.


Did you enjoy this article? I would love to hear your thoughts, so don’t be shy and comment below! Please don’t forget to subscribe to my RSS-feed  or follow my feed onTwitterGoogle+ andFacebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word! Or, if you would like, drop me an email.

3DS MAX Perfect Lighting

3DS MAX Perfect Lighting

Okay, maybe not perfect, but it works for me. I use V-Ray's Sky-Dome with a V-Ray Sun to illuminate my exteriors, and interiors for that matter. Here, is a quick video showing you my workflow.

Several months ago I stumbled across this little script that saves a ton of time and it is called Find and Bind.  Basically, it creates the V-Ray Sky-Dome and V-Ray Sun, places an HDRI in both the V-Ray Sky-Dome and MAX's Environment slot; it also makes the HDRI MAX's view-port background. My example HDRI was purchased at HDRI-Locations, which is where I purchase all my HDRI's. Although the HDRI's are pretty expensive, as far as HDRI's go, they are the best ones I have found.


Did you enjoy this article? I would love to hear your thoughts, so don’t be shy and comment below! Please don’t forget to subscribe to my RSS-feed  or follow my feed onTwitterGoogle+ andFacebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word! Or, if you would like, drop me an email.