When is a good time to get your architectural renderings scheduled for Spring marking?

A good rule of thumb is to schedule architectural renderings 8–12 weeks before your Spring marketing launch. For most firms, that means late January through early February is the ideal window.

Here’s why—and how to time it well:

Why schedule early

• Spring is the peak demand for real estate, development, and municipal approvals. Rendering studios book up fast once January hits.

• Marketing materials take time beyond the renderings themselves—web updates, brochures, pitch decks, signage, and listings all need lead time.

• Revisions are inevitable. Early scheduling gives room for design tweaks, client feedback, or scope changes without rushing.

Ideal timing by use case

• Real estate marketing (listings, leasing, pre-sales): Schedule renderings by mid–January to be fully ready for March–April launches.

• Developer proposals/investor decks: Book January–February to align visuals with early Spring funding and entitlement discussions.

• Municipal submissions or public presentations: Plan 10–12 weeks ahead, especially if planning commission meetings are on fixed calendars.

What happens if you wait too long

• Limited availability or rushed production

• Higher costs for expedited timelines

• Compromises in quality or scope

• Missed Spring launch windows

Best practice

Even if the design isn’t 100% finalized, lock in your rendering slot early. A good visualization partner can work in phases—starting with massing or concept imagery and refining as drawings evolve.