What is your client worth?

Overview

Example: approximately 100 active clients, primarily composed of architects, developers, and design professionals. The business has established long-term relationships with a majority of these clients, characterized by a high level of trust, reliability, and creative excellence.

Client Engagement

• Average project value: $1,500

• Client retention: ~80% (most clients return annually)

• Average relationship duration: 3 years

• Annual repeat business: Strong, with consistent project flow and referrals

These figures indicate a stable, recurring revenue foundation with low client churn and high satisfaction.

Valuation Basis

The client list value has been calculated using the industry-standard formula for service-based creative businesses:

Per-client value = (Average annual spend × relationship duration × retention factor)
$1,500 × 3 × 0.7 = $3,150 per client

Estimated Value

MetricValueTotal clients100Per-client value≈ $3,150Total client list value≈ $315,000 – $400,000

This range reflects both tangible revenue potential and intangible goodwill — including brand reputation, repeat business history, and portfolio visibility.

Value Drivers

• Proven long-term relationships in the architectural visualization market

• Consistent annual project renewal and word-of-mouth growth

• Portfolio quality that commands trust and repeat collaboration

• Clean, transferable client database suitable for CRM integration

Conclusion

The current client base represents a high-value asset with a strong foundation for growth, merger, or acquisition. With its established reputation and recurring revenue model, the client list alone could conservatively support a business valuation exceeding $300,000, excluding equipment, portfolio IP, or future project pipeline.