Do high-quality renderings sell houses more than average-quality renderings?

Yes, high-quality, photorealistic 3D renderings sell houses more effectively and faster than average-quality or basic 2D floor plans. High-quality renderings create an emotional connection, build trust, and allow buyers to visualize a future lifestyle, leading to higher engagement and faster sales, particularly for off-plan or vacant properties. 

Key Impacts of High-Quality Renderings on Sales:

• Faster Sales: Properties marketed with high-quality 3D renderings sell up to 20–31% faster than those with average renderings.

• Higher Sale Prices: Homes with high-quality renderings can achieve average price increases of 6–10% compared to those with average renderings.

• Increased Engagement: Listings with high-quality 3D renderings attract up to 87% more views and 40% more inquiries than average quality renderings.

• Pre-construction Success: High-quality renderings are essential for selling properties before construction, with some projects selling 85% of units within three months using detailed, immersive 3D, 360-degree tours.

• Reduced Unnecessary Showings: By providing a clear, accurate, and detailed view of the property, high-quality renders help filter for serious buyers, with 54% of buyers refusing to visit in person until they have seen a virtual tour. 

Why High-Quality Renders Outperform Average Ones:

• Emotional Connection: Unlike average, sterile images, high-quality, photorealistic images convey a "dream home" atmosphere, allowing buyers to feel immersed in the space.

• Trust and Accuracy: High-quality renderings accurately simulate lighting, textures, and materials, reducing uncertainty and building trust in the final, unbuilt product.

• Contextualization: They can display the property during the "golden hour" or twilight, offering a more enticing, polished presentation than a simple, functional, or low-quality rendering.

• Virtual Staging Superiority: While average renderings might just show an empty room, high-quality virtual staging can reveal potential, making it 73% faster to sell and often resulting in a 5–20% higher price point. 

ROI on High-Quality Renderings:
While high-quality rendering is a higher initial investment, it often provides a superior return on investment (ROI).