Avoid Amateur Rendering Mistakes

When rendering real estate, you must think like a buyer, focusing on context over technical details (knowing the software) to attract the intended audience and help drive your clients' sales.

• Not Thinking Like a Buyer: Failing to focus on what attracts home buyers, prioritizing technical aspects over context that showcases the property's selling features.

• Improper Composition and Lens Choice: Using overly broad lenses that distort spaces, missing the balance of showing space while capturing reality, and key features like appliances or counters.

• Missing Critical Features: Neglecting to highlight essential selling points in renderings, such as kitchen appliances, which are vital for attracting buyers.

• Poor Use of Light: Overemphasizing dramatic, dark, or editorial-style lighting instead of the bright, airy look preferred in the listing market, which appeals to consumers.

• Ignoring Market Preferences: Mistaking artsy, dramatic photos for what clients want; listing and most architectural clients prefer "airy over artsy" and "less drama, more definition."

• Inconsistent White Balance: Using auto white balance without manual adjustments yields inconsistent color tints across renderings, rendering the images appear amateurish.

• Poor Geometry and Alignment: Failing to maintain vertical and horizontal alignment, especially in single-point perspective shots, results in distortion that screams amateur.

• Incorrect Camera Angles and Heights: Rendering at too low or high an angle can miss key features, such as countertops, or create unnatural perspectives, particularly in kitchens and bathrooms.

  Personal editing is not just a task; it's a journey of growth. By taking ownership of your editing process, you can learn and improve, especially when working on higher-end architectural renderings that require iterative collaboration with clients.