The 1882 Johnston House Rendering is a handsome modern house. Often I get real estate companies reaching out to me on behalf of the developer to help sell homes way before the construction completion. Unfortunately, these developers often have bank loans, which they must pay; sometimes, interest is charged daily. The faster they can get a home sold, the more profit they get. If a rendering can get a property sold weeks or months before the house is done, the cost of the rendering is a no-brainer. The job of the real estate agent is to sell, and the best tool they can have in their pocket is a good architectural illustrator.
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