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Composition

Does Orientation Matter?

The orientation and proportions of a rendering's format should be whatever is required to support your composition and the form you plan to present.

If you settle on a horizontal format, the issue is not just how wide, but how tall in proportion to the width. Likewise with vertical. What mood or experience are you trying to convey to the viewer? Different formats inspire different feelings. A horizontal rendering is usually calming, expansive and restful; a vertical may be more dramatic or inspiring. Though some artists regard square format as static, I consider them simply neutral.

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Contrast and Emphasis

Contrast is emphasis. The sharpest contrast should be where you want the eye to go first. Contrast comes in many forms, including value, color, detail and line.

Value Contrast

The most important element is the value; the most influential of the principles is contrast. Put them together and you have a kind of contrast that packs the most punch.

Color Contrast

This usually refers to contrast in hue or temperature, but intensity also can play a role. A power struggle ensues when hues are equally intense. One must dominate, or the eye won't know where to look. 

Contrast in Complexity

Just as brightness is enhanced by neutrality, detail, texture and pattern are more exciting next to areas of simplicity. 

Contrast in Line

A rendering with entirely horizontal lines is effectively no rendering at all. When even a minimum of diagonal and vertical lines is added, the improvement is dramatic.

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Quick Thumbnail Sketches

To avoid basic mistakes in your composition, make a quick sketch of the main shapes.

It may sound laborious to make small sketches before embarking on the main 3D Architectural Rendering, but it is helpful, because it can save you having to make changes later. The more preparation you do, the more chance you have of achieving a successful 3D Architectural Rendering. 

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Making a Composite

​A composite is a collection of photos, sketches, or ideas that you use to create one piece of art. Using certain elements from each image and then applying the rules of composition, you can create a successful composition. 

By using this process, the artist has endless opportunities to create the perfect composition. Grab your camera and sketch pad and begin making some composites of your own.

Color Complements

Complimentary colors always appear opposite each other on the color wheel. Use complements to create color balance in your 3D Architectural Rendering. It takes practice to understand how to use compliments, but a good rule of thumb is to use the complement - or form of the complement of the predominant color in your 3D Architectural Rendering to highlight, accent or gray that color.

For example, if your 3D Architectural Rendering has a lot of green, use its complement, red - or a form of red such as orange or red-orange - for highlights. If you have a lot of blue in your 3D Architectural Rendering , use blue's complement, orange - or a form of orange such as yellow-orange or red-orange. The complement of yellow is purple or a form of purple. Keep a color wheel handy until you have memorized the color complements.

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Composition is one of the Most Misunderstood Concepts

Composition is one of the most misunderstood concepts, in any form of artwork, It has been said that you can be the greatest illustrator in the world, but if you don't know how to compose properly, your 3D Architectural Renderings will fall apart. I have seen hundreds, if not thousands, of 3D Architectural Renderings. I always ask myself, " what makes this 3D Architectural Rendering better than most". My answer is always that the 3D Architectural Rendering has a strong composition and is well-designed. In this, my 3D Architectural Rendering Blog, I explore the different aspects of composition, the principles of good design, the effective use of "eye stoppers", the proper use of negative space, and how to locate the center of interest correctly. Composition is really about moving the viewer's eye. The challenge is to arrange all of the components of the composition so it's a pleasure for the viewer to look at your 3D Architectural Rendering.

Center of Interest

The first and most important aspect of your 3D rendering is the focal point or center of interest, the one spot in your 3D rendering where your eye ultimately ends up.

Once you decide what your center of interest is and where you want to place it, you can begin adding all of the other elements of composition that help your eye flow through the 3D rendering  The goal in any rendering is to lead the eye to your center of interest.

It takes a lot of thought and careful planning to make all the elements of composition successful.  

Importance of Lighting

Whether lighting is harsh, gentle, glaring, or diffused; whether it is cold; whether it comes straight at us like a spotlight or from the side, behind, above, or below - it plays perhaps the greatest role in determining the mood of a  3D rendering.

All light - whether it's frontlight, sidelight, backlight, or diffused light - imparts a color cast onto the subject, depending on the time of day. Morning light is warmer than midday light, and late afternoon light (shortly before sunset) is even warmer still, wheres diffused light can at times be "blue".

What is meant by frontlight?

It's light that hits the front of your subject, as if your camera were a giant spotlight bathing everything in front of it in light.

Sidelight hits one side of a subject, illuminating only part of it leaving the other parts in "darkness". The subject takes on a three-dimensional quality due to the illusion of depth created by the contrast between light and dark. As a result, sidelight is often considered the most dramatic type of lighting.

It is backlighting  (when the light hits the back of your subject) that renders so many subjects in silhouettes. Backlighting will always find you reaching for your sunglasses or, at least, shading your eyes. Why? Because to render backlight, you must be facing the sun itself.

Unlike sidelight, which conceals the subject in partial darkness, backlighitng can cloak the entire subject in total darkness. The resulting silhouetted shape - whether it's a tree, your building, or a person - is devoid of all detail.

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Sky Composition

Your skies will always profit from some preparation beforehand. In most renderings, the sky should enhance the building features without trying to dominate, and help to highlight the center of interest, particularly in those features that extend up into the sky, such as the tall buildings, trees, and so on. 

The positioning of elements such as large cloud masses, the brightest part of the sky, or the most colorful, can considerably influence the overall composition of the rendering. On the other hand, you may wish to play down an area, most commonly the utmost point of the rendering.

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In the above image, where is your eye drawn? because of the sky composition, your eye is drawn to the bottom, left 3rd, of the photo. ​

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