Welcome to the 301 Border Street Renderings. Since these were quite the process and spanned over several months, I thought I would Google 301 Border Street to see if they are marketing it yet. I found a project, but it wasn’t this one, and the architectural renderings were, can I say, not good. I am sure nobody thinks they are good, but I am sure whoever was in charge thought they were fast and cheap.
I am not sure what happened, but there was a time where quality was king. Every project has a budget, and sometimes that funding isn’t a lot; however, you should compromise and do less quantity and more quality. If you can only afford one awesome image, run with it. A bad rendering can only hurt you and won’t help.
Having said that, I think these turned out great, and I am sure it’ll help the developer sell his units in record time. His money was well spent. If you skimp on marketing, where else do you skimp? People are smart and will figure that out.
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