Hotel Rendering
Happy Halloween!
In the early 90s, I cut my teeth on hotel renderings. I worked for Motels of America out of Des Plaines Illinois, and as you might have guessed, they designed, built, and managed hotels across America. One of the Architect had an unopen box from Accurender. Since he had little desire to learn the software, I took the opportunity to dive into the world of 3D Visualization.
Computers were slow, and so was the software. I was amazed at being able to hit render and come back in the morning to see something on my screen, but it was painstakingly slow. From interior hotel renderings to exterior hotel renderings, I did them both. I would fly around the country, taking measurements at existing hotels due for a remodel and creating 3D renderings to show the company owner the design intent. Of course, we did new hotels, too.
When I was asked to illustrate these hotels, I took the opportunity for nostalgia's sake. They were rush jobs, which I usually don't take (I’ll tell you way sometime). Anyway, with further ado…
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Duck Pond Renderings
The Duck Pond house is a return with some updated features. The owner is trying to set his property apart from the other mansions in the area. The goal is for these architectural renderings to allow him to market his property before the property is completed.
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412 webster NOLA Rendering
Often I have clients who have to list a property. However, that property isn’t ready for photography. The 412 webster NOLA rendering is one of these situations. It might be months before the parcel will be prepared, so what better way to get a jump on marketing than a high-quality architectural rendering?
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Vassallo House Rendering
Most of the time, about 90% of the time, I start from 2D CAD files. Most people still work on AutoCAD and draw lines. When I get these CAD drawings, I almost guarantee that I can’t build the 3D model from the 2D CAD files. There are often many things I have to guess at or make work. On the Vassallo House Rendering, there is a truss detail that didn’t work and is still there, but obscured by a tree, which was intentional. This house is fantastic and works for me. I get all kinds of homes, from all sorts of designers, and some I like more than others. The Vassallo House Rendering has to be one of my favorites.
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Attach by Layer
What a time-saver, Attach by Layer. I model on layers, and I want everything on that layer to be one object, which helps viewport performance. I use SINI Software’s suite of scripts to help me get through my day. It is all about quality and speed. I am not one to sacrifice quality for speed, but I do want to do my job as fast as I can, and SINI Software helps me do that. The SINI Software subscription is expensive (at least if you ask around), but the time I save with these little tasks makes it a great value.
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Sketches to Photorealistic Renderings
Often, I am asked if I can create a photorealistic rendering from a sketch. The answer is, yes I can. All my projects get two grayscale proof and two-color proofs, so starting from sketches does have it’s obstacles. What I try to avoid is someone trying to circumvent the design process to save a buck, which usually ends up costing people more. For smaller interiors, like this project, starting from sketches were perfectly fine. After 2-sets of color revisions, I was able to capture what my client wanted.
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NPR Renderings
The more computer power we get, the more we toss at it. The trend over the decade has been photorealistic rendering; however, that is very subjective. I have recently seen some “photorealistic” renderings that resembled what I was doing in the early ’90s. Having said that, not everything needs to be photorealistic. I have several clients that prefer the softer look of digital watercolor. I started out in watercolor, so these are not even close. I think we should coin a new term. Digital watercolor might work, and here are some of those I just completed this week.
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Coleman Residence
I started, 25 years go, illustrating structures that don’t exist. I worked for a high-rise luxury residential design/build firm. To get bank financing, you needed to sell 80% of the units, and how do you sell a million-dollar studio, architectural renderings.
The Coleman Residence was a different story. The house is built, and there is a scheduled open house. The developer wanted a rendering and 2D color floor plan to have printed and set on an easel for people walking into the home.
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Front Nine Lane Renderings
Great project for a great client. Architectural renderings are a great way to get people interested in your project. Either potential investors or future clientele, a rendering can tell the story.
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Apartment Interior Renderings
How can you sell a view? Show them! These are interior renderings using site photos, used out the windows.
Generally, I overexpose the outside, just like real photography, however, the view was necessary on these, so they are correctly exposed, like the interior. Do you like it? Photorealistic purists might have issues :).
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