White is challenging in architectural renderings. Is snow white? Snow can also look blue or purple or even pink, depending on how the sunlight hits it and whether it is in shadow. Some artists try to avoid using pure white in their renderings entirely and instead think about what colors they see instead of what colors they expect to see. 

The 565 Barnett architectural rendering has a lot of white paint. My client questioned the white; why did he see blue in the white? He sent me an example image of what he wanted to see, but after sampling the white for him, it was very blue and not white at all. After explaining color theory a little and giving a few examples, the white was no longer an issue, and now looking at it, it looks white as expected (but it isn't white at all).

565-Barnett.jpg

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