McKinley Town Home Rendering

I am seeing a trend. Over the past several months I have had many comments about the need for high quality architectural renderings. It seems, high quality renderings are what is setting companies (developer, architect, real estate) apart. Now, there are a lot of things that set a company apart, but nothing more visual than a high quality architectural rendering. People, for the most part, don't get the low quality renderings; it makes you look like an amateur. People are very visual and technical talking, or a stack of 2d drawings, just cause confusion. Slide a low quality rendering across the table, no matter how much time you have invested, is an excitement killer; you can almost feel the air being pulled out of the room.

Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

Above, is one of those case studies. The Architect had a rendering, which was done in SketchUp, but it lacked realism. Now, SketchUp is a very capable software and I have seen some nice renderings come from it. But it is so much more than the software you chose. Technically, it was accurate, but it was missing composition to hold the image together. If you don't get it right, the brain will know something is wrong, and the image will become a fraud or fake and be rejected.

Color plays an important role in perspective renderings!

Once you understand the color part of your rendering, you’ll be able to create stunning architectural rendering with ease.

When you're rendering recedes three essential things become apparent.

  • Background = Neutral (and bluish) and Foreground = Saturated
  • Background = Less contrasted and Foreground is = Contrasted
  • Background = Cooler and Foreground = Warmer
  • This is how the eye naturally sees.
Oh my gosh! It looks like a real photo! This looks great!!
— Real Estate Company

McKinley Town Home finally got to my desk, not by the architect or developer, but by the sales people, who have the job to sell! This sales department knew the importance of an awesome photo-realistic architectural rendering.


Did you enjoy this article? I would love to hear your thoughts, so don’t be shy and comment below! Please don’t forget to subscribe to my RSS-feed  or follow my feed on Twitter, Google+ and Facebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word! Or, if you would like, drop me an email.

Bobby Parker
Hey there, thanks for visiting my online portfolio. My name is Bobby Parker and I’m a Minnesota based illustrator who specializes in photo-real architectural renderings, and I’m not afraid to turn my hand to animation if the job requires it. While growing up in Illinios I always had a childhood interest in drawing and artwork that has stayed with me throughout my career in architecture. I received my architectural education working for some of the most talented architects in Chicago. I’ve worked on a wide range of projects, and pride myself on the ability to deliver a valuable and visually-appealing end product, no matter what the scope. For me, it’s essential to achieve a balance between quality and speed. 24 years after working professionally, I am still combining the fundamentals of art with the most current industry technology, to create incredibly realistic 3D architectural renderings. I love what I do, and I hope that it shows in my portfolio. Please take a minute to visit my work page and drop me a message if you have any questions
www.bobby-parker.com
Previous
Previous

Incredible Architecture 3D Artworks

Next
Next

Chicago Restaurant Architectural Rendering