If you have been doing something long enough, you can see trends and patterns. Architectural Renderings for real estate brokers have been a trend over the last few years. For the first decade of my career, I create architectural renderings for architects and architectural firms. Software became more comfortable to use and less expensive, and the architect wanted to find a way to create new revenue, so they started doing their own renderings in-house. There is also a trend there; Architects are looking to outsource because they are not able to compete with the price and quality of a professional architectural illustrator.

When creating a rendering for real estate brokers, I have found too many people get involved. I only answer to the person who is the project lead to avoid this, but it doesn’t mean that they don’t pass around the images to get feedback. Now, there isn’t anything wrong with this, if that information is managed. Notice something about these renderings? Both the right front and the left front are pretty much the same view. I was told by someone to move the right camera left several times; I can only assume this person never saw the front right rendering, but I could be wrong. At some point, you simply have to take direction to complete a project.

I do like this home, you can’t go wrong with a white colonial home.


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