Stock houses have been a steady source of work for me over the past six months. I have had a couple of years of house plan creators reaching out to me, which tends to be initiated by someone reaching out to them from China. I rarely heard back from them, so I can only assume that they took the less expensive route, which is going to China. Over the past six months, that trend seems to have shifted. What I hear is, "I went to China, but the work wasn't good, and the communication was awful." I am sure there are plenty of good architectural illustrators in China, but this is what I have been hearing.

About a decade ago, I saw a trend of pretty OK renderings coming from people, so I knew pretty OK wasn't going to be good enough. Pretty OK was what I was producing in the early '90s, so I studied really hard about art and color theory, photography, and composition. I knew I needed to up my game; because pretty OK would become a cheap commodity.

It is good to see these house plan creators value what a professional illustrator can bring to the table, which can only improve their sales, so it is an investment well spent.

The 1448 House is a floor plan that the creator designed, and he reached out to me to illustrate it for him, so he can show it on their website. The request was a day shot and a twilight shot. A twilight shot is typically 30% more in cost than daylight shot and is well worth it for most.


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