Margolius Residence

Margolius Residence

Great piece of property with a nicely designed home. There are three proposed structures. A main house with an outdoor pool, a garage, and a crafts building. The site is hilly and heavily wooded, which added a level of complexity to the project.

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3rd and Taylor Nashville, TN Rendering

3rd and Taylor Nashville, TN Rendering

Nashville, TN, a place my daughter wants to visit and a place I have done many architectural renderings for. Another thing about Nashville, TN, I have yet to work on an architectural rendering project that had a flat site; very hilly. Well, my daughter will get her wish because we are making a trip down to TN this weekend. I am going to Memphis and my wife and daughter will continue West to Nashville, TN.

3rd and Taylor Nashville, TN Rendering

3rd and Taylor Nashville, TN Rendering


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Manor Streetscape Rendering

Manor Streetscape Rendering

Streetscape renderings are pretty time consuming and not easy to pull off, but hopefully I pulled it off on the Manor Streetscape Renderings. With a ton of detail, subtle depth of field and creative color grading, my objective was to make it a real an natural looking suburban street.

This projects has six more images and I’ll those later, so please come back in a week. Each house gets a one point perspective and then I have an overall view to create.


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Lahaina Beach Club Rendering

Lahaina Beach Club Rendering

Often, I get real estate brokers or agent wanting to pretty up their properties for marketing. I'll hear, “can you put lipstick on a pig?”. This one, the Lahaina Beach Club property, is a beautiful building on the ocean, however, it needed a major make over. I didn’t have CAD files to work with, actually, the architect wouldn’t release them to the owner. It turned out that the architect wanted to provide the architectural renderings, but the real estate broker wanted something better than the architect could provide.


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Summer Set House Rendering

Summer Set House Rendering

I really enjoy these single house rendering projects. Some projects can last weeks, months, or sometimes years, so it is relaxing to spend just a couple days on a project.

I average one house a week and each one takes me about two days, start to finish. It’s nice to fit these smaller projects in between larger ones, which tend to take a while to receive feedback.


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Hancock Apartment Interior Renderings

Hancock Apartment Interior Renderings

These came to me as a previous client referral, which is always a great complement. They already had interior renderings created, by someone else, but they were not happy with them and they didn’t think they could use them for their marketing campaign. 

At first, I received partial information, so the project started off strange. The interior images were dark and gloomy, however, I wanted to show the client an unbiased look into their interior spaces, so I didn’t do any tricks to brighten things up. After receiving more information we realized that the windows I had built, where 1/2 as small and 1/2 as many. Once I opened up some more exterior wall with openings, the spaces became bright an cheery.

Truth be known, the spaces are a little small, however, with some photography tricks, light and bright colors, and limited furniture, the spaces look spacious.


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Brazilian House Rendering

Brazilian House Rendering

Across the globe to Brazil! Here is a great looking house that I was commissioned to illustrate, by the architect, for the owner.

One part of the job I love is working on architecture from across the globe and let me tell you, architecture differs significantly from region to region.

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The Village at Central Park Apartments Renderings

The Village at Central Park Apartments Renderings

Bricks, I love bricks. I am not sure if it is because I am from Chicago and everything build in Chicago, other than steel high-rises, are made of good old Chicago brick. This, the Village at Central Park Apartment renderings have three different brick, each in two different patterns. The trick to these architectural renderings with large areas of bricks is avoiding tiling, which is when you see repeating patterns in the brick. I accomplish this by making custom bricks, from high-resolution photos, and randomly placing them across the building face. Look close, no repeating pattern!

It has been a pleasure working with Whitebirch on renderings of 2 different apartment developments. Bobby’s attention to detail is exceptional. He is able to bring construction drawings to life with an artist’s touch. We have received the highest compliments on Bobby’s rendering work and we look forward to working with him again in the near future.
— Nathan Garrett

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Steven Madden House Design Rendering

Steven Madden House Design Rendering

A trend is showing with home designers. The software, hardware, and experience needed to create a stunning architectural rendering are high, so most don’t have the time, money, are a passion to master this skill. Over the last year, I have had many of these home designers reach out to me to create a stunning architectural rendering of their house plans for their website so they can show nicer renderings than their competition.

Quick story, When I was in high school my parents hired an architect to design them a house. After a few iterations, my parents approved the design, based on the architectural blueprints and the construction began. Once done, standing back, there were several things we just didn’t like. It cost a lot of money to change some things and some things they had to live with for a decade, prior to selling their house. Now, had they had a good architectural rendering prior to construction, all these expenses would have been avoided.

Steven-Madden.jpg

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Post-Production Rendering

Post-Production Rendering

When I first went digital I was very impressed with several digital artists. After inquiring, one reason their work was better was their understanding of light, shadow, and composition. However, the biggest difference was their post-production skills. The reason for this is, it is their eye that makes their work special. There isn’t a single workflow check list to go down, so it isn’t something you can just share; each project is very different.

Look, step back, squint your eyes, and flipping your image are all tricks of the trade. Add color, remove color, play with increasing or decreasing brightness are key.

The first thing I am usually asked is what render engine do I use? They ask because they think it matters, it doesn’t. Yes, some are faster and they might have different features, but none can take the place of the artist eye.

Below you’ll see the RAW render (straight out of the render engine) and then the final color-graded post-production image below. The first one is what you’ll usually get from your typical rendering service, If they are good with light, shadow, and composition it might be okay. The second one is why you hire someone who is an artist.

When I first started applying post-production techniques to my architectural renderings, it wasn’t my favorite part of my workflow. Actually, I didn’t enjoy it at all. No matter how hard I worked, my images never looked as good as the people I inspired to be as good as. Today, it is probably my favorite part of my workflow. Hopefully I can inspire others to go that extra mile to learn what makes an image good art and not just technically okay.


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