Two important things happen when you say to your client: “I’ll need 50%, up front, to start the work and the balance is due when the work is completed.”
- You are viewed as professional: Your client now sees you as a person who has payment policies in place. They respect you, and they are clear on what you expect and how it’s going to go.
- A commitment is formed: Your client is fully committed when they pay a deposit. When some one pays a deposit towards something, they are making a commitment to the project. It’s a psychological thing. Without a deposit, there is no real commitment from your client. It’s like buying plane tickets. My trip to Chicago last year was just talk until I plunked down the $500 for plane tickets. Once that money was paid, it was a reality. We were fully committed.
Don’t begin the work without a commitment from your client in the form of a deposit
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