Architecture is a competitive business. There are thousands of talented designers out there, and selling your concepts, or choosing between different plans if you’re a home buyer, is a lot like other parts of life: it all starts with great presentation. That’s where architectural illustration comes in. A beautiful rendering is like great package design – it attracts attention and teases out buyer curiosity. But it’s also part of the product itself. Effective illustrations breathe life and zest into building plans, firing up the imagination and bringing depth of understanding to those of us who struggle to see an architect’s vision without additional help.

Minnesota-based architectural illustrator Bobby Parker has many years experience in architectural rendering and kindly spared a bit of time to fill us in on some of the aspects of working in this rapidly changing field
— The Houseplanologist

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