I am seeing a trend. Over the past several months I have had many comments about the need for high quality architectural renderings. It seems, high quality renderings are what is setting companies (developer, architect, real estate) apart. Now, there are a lot of things that set a company apart, but nothing more visual than a high quality architectural rendering. People, for the most part, don't get the low quality renderings; it makes you look like an amateur. People are very visual and technical talking, or a stack of 2d drawings, just cause confusion. Slide a low quality rendering across the table, no matter how much time you have invested, is an excitement killer; you can almost feel the air being pulled out of the room.

  Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

  Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

  Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

  Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

  Photo-realistic Architectural Rendering

Photo-realistic Architectural Rendering

Above, is one of those case studies. The Architect had a rendering, which was done in SketchUp, but it lacked realism. Now, SketchUp is a very capable software and I have seen some nice renderings come from it. But it is so much more than the software you chose. Technically, it was accurate, but it was missing composition to hold the image together. If you don't get it right, the brain will know something is wrong, and the image will become a fraud or fake and be rejected.

Color plays an important role in perspective renderings!

Once you understand the color part of your rendering, you’ll be able to create stunning architectural rendering with ease.

When you're rendering recedes three essential things become apparent.

  • Background = Neutral (and bluish) and Foreground = Saturated
  • Background = Less contrasted and Foreground is = Contrasted
  • Background = Cooler and Foreground = Warmer
  • This is how the eye naturally sees.
Oh my gosh! It looks like a real photo! This looks great!!
— Real Estate Company

McKinley Town Home finally got to my desk, not by the architect or developer, but by the sales people, who have the job to sell! This sales department knew the importance of an awesome photo-realistic architectural rendering.


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