Join author Anne-Marie Concepción as she shows you how to leverage the power of tweeting for business promotion and customer engagement. This course reviews the basics of tweeting for business and shares smart ways to set up an account that reflects your brand. It explains how to tweet strategically in order to engage customers and attract followers. Anne-Marie also offers suggestions for creating a richer Twitter experience, managing your feed and activity using third-party apps and utilities, and integrating Twitter with other marketing endeavors.

Topics include:

  • Understanding the role of social media marketing vs. traditional marketing
  • Specifying business goals for Twitter
  • Choosing a strong username and creating a strong profile
  • Creating a Twitter landing page
  • Following the people who matter most
  • Using mentions, replies, and conversations
  • Finding potential clients
  • Providing support to customers and prospects
  • Using hashtags for events and promotions
  • Sharing photos and video with Flickr and YouTube
  • Automating and archiving tweets
  • Integrating Twitter with your blog, Facebook, and LinkedIn

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