One of the most difficult parts of any architectural rendering is getting the colors correct. Typically, I receive a swatch, photo, or a web link. Now, people tend to see things as they remember them being. Our brains have a way to filter things out. For example, white snow is actually bluish, due to the sky, but our brains filter out the blue and shows us white because snow is white after all.
When I receive a color sample I crop out everything that isn't part of the material and I take an average sample. If I want snow to look real, I can't just apply a white material, because the snow isn't white; I have to create a bluish material.
In Photoshop go to Filter, Blur and select Average
Now, I can use Photoshop's Color Picker to get the average color and build my material from there.
I hope this helps you when you are creating your materials from a sample. If anything, you can show your client the actual color and not the color they think the sample is. I have had clients insist that a color is one thing, when in fact it is something totally different.
A photorealistic architectural rendering is only successful when you successfully recreate a reality. If you would like your snow scene to look real you'll have to make it blue.
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